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I have once again worked with Sparbu Teaterlag to create posters and PR-material, this time for their production of Grease. I joined the PR-team for the theater alongside multiple people from TA Kreativ, and together we sold out the show - over 4000 tickets split between two locations: Åsheim, Sparbu and Steinkjer Kulturhus.
The play was directed by Paul-Ottar Haga and was translated to trøndersk by Arnulf Haga and Paul-Ottar Haga.
This time the theater wanted to use pictures of the actors and "Greased Lightin'" for the marketing. These pictures were taken by Christian Trustrup from TA Kreative and provided to me in RAW, from which I created the materials in Adobe Photoshop. The theater also provided a special version of their logo to use with this production.
We created two versions of the main poster in A3, one horizontal and one vertical. The horizontal poster was an attempt to see if our poster stood out more compared with the others when displayed on a corkboard. The vertical poster became the basis for our flyers and the full-page newspaper ad. All printed material (posters, flyers, the program, and t-shirts) were printed by GV Reklame, whom I provided with ready-to-print files.
Main poster on the wall of Åsheim, overlooking the main road E6. This banner is 4x3m.
Search image and full-page image for online event storefront Kultar.no. We questioned whether it was correct to use the characters Rizzla and Nikkers in the search image, but chose to commit to it to highlight the connection of T-Birds, Pink Ladies, and the car.
A few months later we updated the search image and full-page image for Kultar.no, to boost engagement, make the production stand out as something new again, and to highlight our main characters Danny and Sandy.
Steinkjer Kulturhus provided their own marketing up until the premiere at Åsheim, and I provided them with their own two variations to use on their website. After the premiere we edited our own digital material to promote that the play was also coming here.
Digital and printed material for digital and printed newspaper ads. We ran our campaign multiple times and used different variations to build and keep interest. We also collected pictures of actors involved in the play in different regions, and used area-targeted ads to promote them in their own home towns.
We had our program printed in A4 and folded into a 4-page A5 booklet. These contains the names of everyone working on the production and provided a web-address and a QR-code to a digital program with more pictures and comments about the production.
Finally, I was again asked to design a t-shirt to be worn by crew and actors during the production.
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